Understanding the Benefits of Blogging

Published on July 20, 2020

How is creating a blog for your business worth investing your time, money, and effort? With the fast-changing technological landscape, business owners have to cope with the increasing demands of their consumers. Thus, businesses have to create an influential web presence to engage and communicate with their prospects and consumers.

If you do not believe the hype yet, feel free to check these marketing statistics:

  • 8 out of 10 marketers use blog posts to achieve their overall marketing goals.
  • 6 out of 10 consumers claim to see the value of blog posts. It helps the decision-making process more manageable.
  • 80% of the business enterprises use blogging for their marketing strategy reposts to acquire customers through their blogs.
  • In blog promotions, 97% of bloggers use social media platforms.
  • An average of 16 blog posts per month will give businesses 3.5 times more traffic.

Thus, consistently create relevant content to build brand awareness. Blogs provide helpful content to your target audience. Now, let’s understand more about the benefits of blogging for businesses.

Benefits of Blogging

In recent years, several business owners have been starting to promote their businesses through content marketing. It has surpassed the impact of television advertising and printing press.

With the uptrend of digital technology, companies have found a better way to give more benefits to their customers.

Gives Value to Customers

We cannot argue with this, but we do our best to give our customers the best overall experience, right? But how can we make them feel valued?

Most consumers shrug those contents that are overly sales-talked. Why? Simple, they have no substance or story to follow; it is just a bunch of sales posts. But, with blogs, we can freely and directly speak to our prospective customers.

We have to make our customers feel valued through blogging. One of the most important benefits of blogging is to provide a better consumer experience than competitors.

Blog posts give essential keys and information to the target audience for FREE. It helps and guides potential buyers before they make a purchasing decision. Some blog posts share helpful ideas, checklists, tips, or how-to guides. What’s the point of these contents, then? Through these types of blog posts, we give helpful content to the consumers, which will lead them to purchase the products or services.

Educate first before selling. Yes, take note of the word “educate.” Giving information is more powerful. It provides trust and relevance to the brand. Also, the potential customers would feel special as they think you have already thought about their situation. They assume you are anticipating the questions they have.

Get not only their attention but also their hearts. Understand your prospects and customers.

Establish Business in the Industry

First impression lasts, don’t they? Make your blogs presentable and the content entertaining and informational. It will reflect the voice and personality of our brand. These things will help your blog stand out from the rest, and your target audience will develop a deeper bond with you. Establish a transparent brand that they would love to visit and read with.

You are writing a blog to share knowledge with your customers about the industry and exciting matters related to the brand. To become one of the successful companies, consistently publish blog articles that assert authority as an expert and leader of the industry—being seen as an industry expert builds trust within consumers and confidence in your brand. Users who frequently read the blogs you post will naturally have a relationship with you and finds your blogs reliable.

Educate and build trust before you try to sell your products and services.

Boost Search Engine Optimisation (SEO)

Search engine optimisation is not all about ranking. Instead, it deals with a long-term strategy that makes your business more visible and competes with other businesses in the search engine results. But, how can you do this?

By naturally using high-ranking keywords on your content. Aside from the keywords, make sure that your content has relevance. Thus, when the search engine algorithm crawls, they know your webpages optimised with high-ranking keywords.

Generate Leads

In blogging, you have to invite more target audience and do this by generating leads. Generating leads starts with creating an email list of interested prospects by asking them to subscribe to your newsletters. A newsletter subscription is a way to communicate with your prospects and consumers about your business. The more interactive you are with your audience, the greater the chance these consumers converts.

The first step in strategising lead generation is the demand. You need to have a convincing factor for people to sign your contact form. If they do, you can send them new products, features, and other updates about your business. Thus, it will generate demand.

Blogging captures your audience in three ways: awareness, consideration, and decision.

In addition, blogs that use checklists, tips, and how-to content converts more customers. It helps consumers now more about the product.

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Increase Online Exposure and Visibility

Some business owners think it is better to invest in business operations and management. However, if you only focus on these things, how can you build a brand without spending resources for promotion?

Even if blogging is the most common answer, if your content is irrelevant, it will not bring in any results. Thus, create relevant and informational blogs to make them valuable to your target audience. Search engines will notice it.

Add valuable content to the community with relevant blogs and articles. You will gain online exposure and visibility. More so, your blogs become the way of updates about your new product or services.

Gain Feedback

Blogging is not only a source of information. It is also an excellent medium for discussion. Customers or your target audience can leave their opinions about your products or services through the comments.

It is not only an extension to where your consumers can gain knowledge about your services and products. But, it also provides the truth as customers can post their feedback through your comment section. They can freely say what they like or do no like about the product or service you offer.

What if there are nasty comments about your product or service? Remember, you cannot please everyone. Well, the best thing you can do is have a healthy discussion with the consumer. It is a way to improve your services as well.

Stay Ahead of Competition

It sounds impossible, but businesses that use blogging for their website most likely have more visitors that make a purchase. Recent observation shows businesses that are consistent in posting interesting blogs have encouraged 55% of their target audience to try their products or services.

Blogs are seen as a source of information for consumers. It greatly helps them decide the right products or services. How does it help you get ahead with your competitors?

While other businesses are busy selling their products or campaigning their services, sharing information about your product will outsell them. Your blog will convince your target audience how your product or services will help them.

Although blogs do not provide a promotional nature, it has a unique advantage as it presents ideas about the product or service.

Build Relationships

Last, but not least, blogging helps build relationships. Not only with your target consumers, but with other companies as well. Networking is an important component of digital marketing.

Ultimately, you are contributing to the industry’s community. With your participation, you are building trust with your loyal customers and target audience.

Make use of this valuable strategies to strengthen you future business opportunities.


You have not launched a blog for your business yet? What are you waiting for?

If this is the sign you are looking for, there is no reason to look further! You definitely have to establish yourself as an expert in the industry. More so, increase the online exposure of your business. Thus, it is right to take advantage of blogging as one of your digital marketing strategies.

Whether you are managing a large or small business enterprise, blogging is essential. Create unique, relevant, and engaging content for your website. If you do not have time, resources, or expertise to optimise your website, do not hesitate to call an expert in digital marketing.


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