Importance of Domain Authority

Published on February 11, 2022

If you are new to SEO, you will repeatedly encounter the term DA (Domain Authority). Do you have an idea what it is? How important is it in SEO?

What is Domain Authority?

Experts at Moz coined the term Domain Authority and invented the calculation of its algorithmic scores. It is essential for digital marketers, SEO experts, and website owners to know the credibility rating of their websites from the perspective of the search engine.

You must remember that Google does not use Domain Authority as a ranking factor. However, it helps website developers and SEO content experts determine what has to be done to improve your ranking in the search engine.

It is a valuable metric that helps you know your website health and competitors.

Difference Between Domain Authority and Page Authority

Domain Authority (DA) and Page Authority (PA) has different focus. Domain Authority measures the ranking strength of the entire website domain and its subdomains on the search engine results page. Meanwhile, Page Authority measures the strength of specific individual pages.

It helps web developers and content marketers determine the individual pages’ performance. Page Authority analyses which page needs some update to obtain a higher score. Thus, your following SEO strategies are based on the needs of the page.

Check Domain Authority Score

Moz offers a free Domain Authority score checker through Link Explorer. You have to enter the root URL of your domain (ex., and the Domain Authority score results appear automatically.

The Link Explorer does not only show the DA score but also other metrics. It provides the results for inbound links, linking domains, and the number of keywords ranking within the top 50 of Google search.

Aside from the Moz Link Explorer, some content marketers and SEO experts use Ahref Website Authority Checker.


You might get confused between Domain Authority of Moz and Website Authority of Ahrefs, both measures the same features. It is just that Moz coined the term Domain Authority, while Ahrefs coined their calculation system with Website Authority.

Good Domain Authority Score

Domain Authority score ranges from 1 to 100. The higher the score means, the higher probability of a better website rank in SERP. Moz considers the link quantity and quality a webpage receives when calculating the DA score when calculating the DA score.

However, it would be best to understand that good Domain Authority is different for each business. You have to analyse your competitors and tailor the common strategies that made your competitors stand out.

That’s why you have to do website audits regularly and update your strategies to help improve your website domain authority.

Ready to Improve Website Domain Authority?

Did your Domain Authority hit a good score? Whether it did or not, you have to optimise your website continually.

There are several ways to improve your websites Domain Authority, but focusing on building backlinks and internal linking. You are fully aware of the effect of word-of-mouth in traditional marketing, right? Treat link building the same way, and it gives you excellent results.

Your prospective audience and loyal clients believe your credibility if you have a good Domain Authority score.

Do not sleep on Domain Authority. Remember, it is one of the measurements you need to analyse and improve your website. If you need some tips on how to improve Website Domain Authority, you can contact us or check out more of our website.


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