Whether you are new or you have been here for ages, you know there are several ways to monetise website traffic. Most of the ways to monetising your website traffic is to advertise third-party products or services to your website visitors. Although several advertising programs can help you earn money, the most popular one is Google AdSense.

Google launched Google AdSense in mid-2003, and it is currently the most popular advertising program on the Internet. You probably heard how AdSense provides an excellent opportunity for site owners and web admins to monetising their traffic. Well, it is true, Google pays over $10 billion to its publishers annually.

Let’s have a quick recap on Google AdSense and how it can help you make money.

How Does Google AdSense Work?

Google AdSense works pretty simply. You have to create an AdSense account, insert a code into your website pages, and that’s how you do it.

The display targeted ads on your page are powered by Google. It only shows the ads relevant to your website content or user’s previous searches based on their algorithms. Once your web visitors start to click the ads, you are paid.

Google AdSense works on a cost-per-click and revenue-sharing basis. Thus, your main task is to provide several clicks to those ads.

Friendly Tip: Do not cheat on Google by using and increasing artificial clicks. More so, do not encourage your web visitors to click ads and do not click your ads under any circumstances. You cannot fool Google. It has an accurate system to identify and prevent click fraud. If Google notices suspicious activities on your websites or doubts the quality of your traffic and clicks, your account will be suspended.

Advantages of Google AdSense

A vast number of advertisers and publishers use Google AdSense. This year, 38.3 million live websites are using Google AdSense.

It offers a variety of ad formats. Advertisers have the opportunity to run their ads in text, HTML, images, video ads and more via AdSense. Moreover, it is an advantage for publishers to experiment with their ads in different types and determine which ones drive the most revenue.

Tip: Check out ads by other publishers and learn from them. Know what size they use most.

It is safe for both advertisers and publishers. The high level of security and transparency AdSense provides a good feature that puts their publishers and advertisers in the safe zone. Google acts as an intermediary between two sides, and they are mindful of the whole process. You can track down all the necessary metrics through your Google Analytics account.

How Much Earnings with Google AdSense?

Advertisers are charged per click, and publishers earn 51% to 68% of the click amount.

The commission you receive depends mainly on the competition and commission-per-click in the niche. Usually, the commission per click ranges from $0.20 to $15, while most of the niche brings less than $3 per click to publishers. Thus, choose a niche that’s quite profitable.

There are two methods to know the most profitable topics.

  1. Use the CPC Map tool and estimate the average cost-per-click in the niche. The search results provide the best profitable topics to cover. These numbers don’t lie. Base on it before you start a blog and choose the topics to cover.
  2. Search a keyword in the Keyword Magic tool and check its CPC.


The Keyword Magic tool is powered by the biggest keyword database in the world. Thus, it provides accurate statistics for the search volume, CPC, and competition level of the terms. Moreover, it offers several related search terms.

Tip: The amount you earn is not solely dependent on the cost-per-click value in your niche. It extends to how the ads match your audience interests, ad placements, and such. Thus, pay attention to your web content and test different ad placements to find the most efficient option.

It All Revolves in Web Traffic

The final and most crucial component in Google AdSense and your earnings is the amount of targeted traffic to your website. Even if you choose the most expensive niche or the best ad placement, you will have no earnings if nobody visits your website or blog.

You have to keep in mind that only a few visitors click the ads. Although there are no official Google statistics, yet most webmasters report that even 1% to 2% clicks are quite a reasonable click-through rate. More so, you will most probably earn $1 per click. Thus, if you want to make a significant earning with Google AdSense, you need a large traffic volume.

A large volume of traffic requires a lot of hard work. You need to create unique and quality content. Do not expect to make thousands per month with only a 10-page website. Before you start working with Google AdSense, create at least 20 to 30 pages of content.

Final Thoughts

Indeed, you can gain a hefty amount with Google AdSense, but it needs effort and patience. You need to have some common sense and follow the rules to help you lay a good foundation for high and stable earnings.

Before we part, remember these things:

  • Write topics you know a lot about, and your target audience is interested in.
  • Create unique and relevant content regularly to have an updated website and new information.
  • Do not cheat with the Google algorithm.
  • No fake clicks.
  • Research the most profitable niches in terms of CPC and search demand. Build your content plan according to the insights.

Good luck on your way. Gain a lot of traffic and monetise it with AdSense.