Have you heard about affiliate marketing? I bet you know about it as one of the most popular ways to earn money from a website. Meanwhile, marketers use SEO strategies to increase their visibility.
SEO-driven affiliate marketing is a combination of both strategies– you generate more revenue from your website and drive quality traffic at the same time. If you do it right, you will get the best of both worlds!

It is critical to know about SEO to make the most out of these strategies.

Well, at this point, there’s one thing you are sure of– every affiliate loves to have more traffic. As to every affiliate marketers, more traffic means more earnings. That’s why they need to know more about the 80/20 approach in SEO.

The 80/20 Approach to Affiliate SEO

You can read a lot of analysis about the 80/20 approach to affiliate SEO, but they all say the same thing. 80% of the results come from 20% of your actions, or 80% of your activities are irrelevant to the outcome.

So, in the 80/20 approach to affiliate website SEO, 20% focuses on the subset of SEO techniques, and 80% will help you make most of the way. As we go further in this article, we will go over some tips on earning more with SEO-drive affiliate marketing.

You have to be as hands-on as possible. Create relevant content to drive more traffic.

Make it to the top by following these steps.

Choose the Right Niche and Products

You have to choose the right niche to start your affiliate marketing. If you take on the SEO point of view, your niche should be the products with a great deal of search traffic and have an affiliate product that offers reasonable commission rates per sale.

Remember, SEO affiliate marketing is a long journey to follow. You have to be motivated to stick around your chosen niche. That’s why personal affiliate marketers choose to promote products that they are passionate about, knowledgable, and those that they enjoy.

It is an excellent way to monetize a personal blog or create an additional income from the knowledge or interest in a specific field. Although personal affiliate marketers have a low commission, the products or niche they talk about are the ones they recommend and use.

You can search for popular products or keywords in the niche you chose and look for their search volume. You can use KWfinder or Google Keyword Planner for this. Keywords or products with high search volume can look for other niches that you are interested in.


Once you have started in ClickBank, find those products that have a high gravity number. The gravity number indicates the conversion rate of the product. Thus, the higher the gravity number, the higher the conversion rate. You should also read the product reviews and check their landing pages. It is essential to do a background check of the product before you finalize your decision.

Another type of affiliate marketer is the one who combines their knowledge with SEO strategy to have their affiliate website earn substantially over its lifetime. Read further as we discuss other tips that are tied with SEO.

You can search for popular products or keywords in the niche you chose and look for their search volume. You can use KWfinder or Google Keyword Planner for this. Keywords or products with high search volume can look for other niches that you are interested in.

Choose a Relevant Domain Name

Building an affiliate marketing website from scratch needs a lot of work. You have to put some thoughts and considerations into the domain name. Your domain name is one of the factors that will determine the success of your website.

You can either choose a domain name related to your industry or pick a product in your niche and include it in your domain name. These strategies do not work the same. The first one gives a quicker result since using the exact or partial match of keywords on your domain name. Meanwhile, the second strategy is preferred if you want to make a trend or promote the product.

If you wish to have a long-term result, the industry-related domain name will give better results. You can slowly build your reputation and become one of the high authority in your niche.

However, the keywords in your domain name will not have a direct impact on the search ranking. Google emphasized web owners that websites with keywords on their domain name will not rank higher.

In the rules of affiliate programs, you cannot use the brand name directly as a domain name. If you choose a branded name for your affiliate website, it will negatively affect your SEO affiliate marketing strategy.

Select the Best Web Hosting Solution

Website hosts have a crucial role in determining your SEO strategies. It can tell whether the strategy you did is successful or not. Your web host may affect how long your website loads, and before you know it, several of your website visitors leave your site because it loads more than 3 seconds.

Choose a web hosting solution that is secure and reliable. However, it is a tricky path to choose the right hosting solution because there’s no one-size-fits-all approach. Just remember to select the solution that provides scalability, functionality, and close to your budget.

Set Affiliate Links to “nofollow.”

See affiliate links as paid links because there is a commission involved in this. However, if you see affiliate links in search engines, paid links are not considered a natural authority.

The search engine will remove those links when they evaluate your organic link authority. That’s why marketers set their affiliate links as “nofollow.” Apply this in your future SEO strategy. It’s an affiliate marketing tip that makes a massive difference to your overall result.

If your affiliate links are from large companies like Amazon, it will be directly tagged as “nofollow.” However, if you are on a small network, you need to apply the “nofollow” tag.

Google did not make any changes to their nofollow link attribute. Thus, an easy way to ensure that all of your affiliate links are in “nofollow” tag is to check it on the Website Auditor. Go over the Site Audit option, and you will get a list of all the external links in “dofollow” tags.

Optimize Website for Conversions

If you are not converting any leads, the problem does not lie in the product you are promoting or the amount of traffic you drive to the website. SEO affiliate marketing campaigns aim to convert leads and boost revenue. You can only have effective results if you optimize your website.

Remember these things when optimizing your website and redesigning your landing page:

  • Use high-quality visual contents– images, videos, GIFs.
  • Insert prominent call-to-action (CTA) buttons.
  • Write catchy headings, subheadings, and relevant product descriptions.
  • Use A/B testing to monitor what works and to improve what does not work.

Before you optimize your landing page or website design, you can create and set up paid ads. Use your target keywords on the paid ads. If it results in good conversion rates, you are on the right path. There’s no need to stress over your website. However, if it still does not generate more conversions, you can either try different keywords or its time to optimize your website layout.

How Marketers Build Links for SEO Affiliate Marketing Campaigns?

Guest Posts

SEO affiliate marketing allows you to add a product link to your content. You can use the same strategy to drive more traffic to your website. Look for a high authority website in your niche. Contact the web owner if you can write a guest post for their website.

Guest posting is an excellent way to reach out to a broader target audience to gain more web traffic. The wider the target audience, the higher the web traffic– this approach will lead you to more revenue.

Outreach Link Building

Search for related content that most of the blogs in your niche link to. Take inspiration from their editorial content. It will give you an idea of what most marketers link to. You can write a similar content of the piece. By now, you have linkable content. You can easily reach out to websites that are willing to link building.

Moreover, you can ask your affiliate partners to add links to your website. You can also link to other niches wherein your content can fit in.

Some marketers see SEO and affiliate marketing as two different exclusive strategies– and that’s not the correct approach. If you combine SEO and affiliate marketing campaigns, you will have the best results– high visibility and increased revenue.

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